Segmented Database – The right way to your Marketing Campaigns

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Being marketers, it is important for us to be able to make the right connection with audience. This comes with understanding of business, knowledge of product/services, right content that generates a visceral reaction from audience during a campaign, impact performances for a recall or reference. So more or less it comes as a mix of right approach, multiple methods, great content and segmented audience to talk to see the effort to business conversions.

                                                      List Building

Companies often spend a lot of time in strategizing, planning approach and budgeting in board rooms but forget about Contact list development exercise. This is where our expertise jumps in. We are B2B marketing agency with primary focus in getting segmented and extremely customized lists for our clients. Because a campaign would be in vain if you have a poorly built database or a very old database which is not updated with right decisions, persons and is not segmented finitely.

How will getting a segmented database improve your chances? Segmenting the market resolves around 2 purposes – an effectively segmented database with updated information will help a marketer to confirm the representative is an ideal prospect profile. For example, if your product brings in value to a project manager and the operations team by improving the work quality then talking to the IT manager is going to do no good for you. Hence the effort has to go much focused and hit the right contact person.

Secondly, when a B2B Contact List is segmented properly and updated at regular intervals, marketers will be able to design very specific mailers or calling campaigns on one particular database. Here the motto is to generate specific responses from that market. Putting in the time up front to get the segmentation right will pay off later when you are able to execute seamlessly each marketing strategy.

Benefits of Building a Contact List accurately segmented do for you –

1. Boost in audience engagement with you
2. Campaign metrics show responses when addressed to a segmented recipient group
3. Acquisition of maximum Qualified Appointments in quick time
4. ROI on the campaign in the allotted budget

Let us now learnt the best practices in doing so-

• Analyze who an ideal prospect profile would be. Large organizations have market analysts and consulting teams to suggest them the right picture of the target market. In cases of small and medium enterprises, if you don’t have this established then consider to do it now. Get a picture of the companies you want to talk to and have meetings with. Categorize based on industry, revenue, titles, job levels (CXO or Mid-level manager, Line managers).
• Get the segmented database built by experts like ClientCurve and get it updated on a very regular basis.
• Get the database uploaded and updated on the CRM system to be used. Each time a campaign is run, add records to further segment. Information of this kind brings in the insight and helps in analyzing a campaign.

Marketers who understand the importance of database with the most currently updated information will always get the added advantage of a connection with the recipient. Having a segmented and updated database is a compulsory requisite for a successful B2B Campaign Management in today’s age of competition.

ClientCurve Info Systems

View all contributions by ClientCurve Info Systems


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